With the launch of our borderless campaign “Banking”, our modern appearance clearly shows what we are and what we stand for.
On the one hand, our campaign puts people, i.e. our employees, in the foreground. Furthermore, we use special word creations to show what we do as a bank and what services and values we stand for.
This special combination also makes the unusual name of the campaign “banking” more tangible, because:
“BANKING LIVES THROUGH AND FROM ITS BANKERS.”
We understand the needs of our customers and our competent employees, act much more far-sighted than just advising or executing.
Because we are:
the enablers I the understanders I the supporters
and much more…
An essential point for us was the borderless conception of the campaign – we also play with the term “borderless”, because it is on the one hand a German-French campaign and on the other hand a campaign that will be played out cross-medially and thus beyond the borders of the “printed”.
With the Pôle Franco-Allemand – an initiative of SaarLB – we offer a forum for cross-border investments – from France to Germany and vice versa.
The bank now does almost 50% of its new business in or with France. This success is based on cross-border knowledge of markets, business practices and legal norms, combined with bilingual expertise and the great commitment of the advisors.
This expertise of SaarLB is combined in the Pôle Franco-Allemand with that of our network partners from the fields of business, finance, law, tax and science. In addition, SaarLB’s experts from both countries are also available to provide you with advice and support, for example, in order to lead your project to success through “tailor-made” financing.
We love people who are committed to what they do and driven by the entrepreneurial spirit.
Interdisciplinary teams, partly open working areas, variable working times, mobile working and family friendliness: This promotes a flexible and agile work culture.
For almost 80 years, SaarLB has demonstrated proximity, both to the region and to its customers and partners. Then as now, it has always been a question of providing impetus with foresight for the economy in the region.
Saarland is an excellent location for this: It has a cross-border structure, is characterised by structural change and a desire for innovation, and boasts renowned companies and research institutes. SaarLB is happy to support this future-oriented approach: with Franco-German expertise, close ties to small and medium-sized businesses and individually tailored offers and services for our customers. And last but not least close cooperation with both the state and the Savings Banks Finance Group, in which the bank has been rooted since its foundation.
Good results, further intensification of Franco-German orientation: SaarLB in figures.
Consistent in implementation and further development: SaarLB's sustainability strategy.
